My Mission

As the Lead Product Designer, I was responsible for transforming a bold business vision into a tangible digital experience. From early workshops with just 8 people, including the CEO and Chairman of the Board, I guided the entire design journey—from product vision and UX architecture to final UI design and scalable design systems.

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The Approach

We started lean, focusing first on clarity and trustworthiness. I personally led:

• 🔍 Product Discovery & Research: Weekly alignment with C-level executives, translating business vision into user-centric design principles.
• 🧭 UX Architecture & Main User Flows: Designed critical buying/selling flows ensuring seamless and trustworthy user experience.
• 🎨 Visual Direction: Created Driverama’s clean, minimalist visual style, choosing distinctive brand colors (green & yellow), and leading the 3D interactive car visualization.
• 🧱 Design System: Built a scalable Figma-based design system used daily by 6 designers and 20+ developers, ensuring consistency and speed.

The Impact

• 💰 Secured €75 million in funding, significantly driven by the interactive prototype I designed.
• 🌍 Gained 400,000+ users across Germany, Czechia, Slovakia, and Austria.
• ⭐ Achieved a remarkable 4.6★ Trustpilot rating, making Driverama the #1 most trusted car trading platform in Germany within months after launch.
• 🚀 Enabled rapid scaling due to robust UX architecture and scalable design systems from the outset.

Internally, the design system I created clarified processes, accelerated development cycles, and allowed flexibility and clarity in all design and product decisions.

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What I Learned

Driverama was transformative for me personally:

• From Solo to Leader: First time scaling a team on one product from just myself to leading 6 designers, teaching me the crucial balance between delegation and direct contribution.
• The Power of Systems: Witnessed firsthand how essential a robust design system is for scale, consistency, and speed.

If I could do it again? I'd prioritize smarter, earlier hiring to avoid the friction and overhead of rapid, less-experienced team expansion. The key takeaway: hire strategically, and always aim for people who elevate your capabilities.

Today

Driverama set my professional standard for thinking big, building lean, and scaling effectively. Today, whether I’m designing for fintech, AI platforms, or emerging marketplaces, I carry forward the core lessons from Driverama: start small, create a powerful core, and always be ready to scale fast.

Driverama may be behind me, but its lessons are very much a part of how I build products today. When you're building something ambitious, you need design leadership that blends systems thinking, clarity, and speed — let’s talk.

Build at Cleevio